More Than Model Homes: Why Builder and REALTOR® Partnerships Matter

A model home is more than a beautifully designed place to showcase a floor plan. It's often the beginning of one of the biggest decisions a family will make.

It's where buyers start imagining their future, asking questions about financing, comparing neighborhoods, and figuring out whether a move is even possible.

And for builders, it's an opportunity to turn that excitement into a great customer experience.

At The Amy Jones Real Estate Group, we've always believed that builders and REALTORS® can accomplish more when they work together. Our growing partnership with Oakwood Homes is an example of what that collaboration can look like.

Building Relationships Before Building Sales

Our relationship with Oakwood Homes started with conversations.

Through collaborative roundtables with their sales professionals, we've spent time discussing how builders and real estate agents can better understand one another, improve communication, and create a more seamless experience for buyers.

We've also worked to better understand Oakwood's inventory, incentives, upcoming communities, and the opportunities available to our clients.

Those conversations have opened the door to something more: our team has been invited to help staff Oakwood's model homes in Coolidge, with additional opportunities anticipated in Mesa and Glendale in the first quarter of 2027.

It's an exciting next step in a relationship built around collaboration and a shared commitment to serving customers well.

Our New Construction Experience Goes Beyond Touring Models

For our team, this isn't our first experience working directly with new construction.

We've previously sold model homes, worked with infill developments, and supported buyers and sellers navigating the unique opportunities that come with newly built properties.

That experience matters because selling new construction is different from selling an existing home.

It requires understanding floor plans, available inventory, construction timelines, community positioning, buyer expectations, and the ways a home's features and pricing compare with the surrounding resale market.

And because our team works with buyers and sellers throughout the Valley every day, we bring another important perspective to the conversation: we understand the decisions people are making before they ever walk through a model-home door.

Supporting Builders Throughout the Sales Process

For builders and developers, a strong real estate partnership can support several important parts of the business.

Model-home staffing and sales support: Experienced real estate professionals can help welcome visitors, communicate community features, answer questions within their assigned role, and support the builder's sales process.

Model-home and inventory sales: From marketing strategy and pricing conversations to buyer follow-up and transaction coordination, our team understands the work involved in bringing homes to market and guiding them through closing.

Infill development marketing: Smaller developments have their own challenges and opportunities. We understand how important neighborhood knowledge, thoughtful positioning, and a targeted marketing strategy can be when introducing new homes into established communities.

Resale solutions for prospective buyers: When someone walks into a model home and says, "We love it, but we have a house to sell first," that conversation doesn't have to stop there. Our resale expertise can help those homeowners explore their options and develop a realistic plan.

Better Collaboration Creates a Better Experience

We believe builders bring important expertise in construction, product design, community development, and their own inventory. REALTORS® bring valuable insight into buyer needs, resale values, local market conditions, and the many moving pieces involved in a real estate transaction.

When those perspectives come together with clear roles, good communication, and an understanding of who represents whom, the customer benefits.

That's the kind of relationship we're committed to building.

Looking Ahead With Oakwood Homes

We're grateful for the opportunity to continue growing our relationship with Oakwood Homes, starting with model-home support in Coolidge and looking ahead to more opportunities across the Valley.

We're equally excited about what partnerships like this mean for our clients, who benefit when our team has a deeper understanding of the homes, communities, and opportunities available to them.

And for builders, developers, and landowners exploring model-home sales, infill projects, or additional sales support, we'd welcome the opportunity to start a conversation.

At The Amy Jones Real Estate Group, we're not just interested in selling homes. We're interested in building the relationships that help everyone move forward.